Risky Business or Smart Move: Investing in
Customer Facing Technologies

Justifying Technology Investments in a Tight Economy

The Call Center Software channel on TMCnet.com has published a new interview with Ron Wegmann Sr., CEO of Vertical Solutions, Inc., explaining how companies' first reaction to a sour economy -- to slash technology purchases – can be a bad business decision.

"Challenging economic times definitely stress a company's budget, but they can pose an opportunity for companies to discover and fix things that are costing them money, preventing them from growing, or both," observes Wegmann. "While it might seem counterintuitive, investing in technology is sometimes the best way for companies to achieve success in a down economy."

Read the full article, authored by Brendan Read, a leading contact center industry journalist and senior contributing editor for TMCnet.com, and learn the steps that companies can take to effect positive change.